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Sales and Marketing 

One of the fundamentals that a businessman like Philip Thow, must consider before and while operating a business is sales and marketing. These two form the foundation of a business because one starts business because of profits and profits are only made when sales are made. To operate a successful business, Philip Thow needs to know the trends of the business' sales. A good business will increase it sales as it grows; the more he sells the better for the business. For any business to have growth there has to be a growth in sales. When one wants to improve their business, sales is usually the first thing that will be studied to determine the means of improvement. Marketing is the answer to the question on how to improve sales. 

Marketing is done to improve the sales of any particular business. It is done with the customer in mind, the idea is to come up with means to find new customers, to maintain the available customers and to discover new ways to satisfy customer. The notion here is that customer satisfaction will lead to an increase in sales, which is the main goal of marketing. For Phil Thow's business to be a success, effort has to be put into how his business markets itself and its products to the consumer.  A business will mostly do vigorous advertising when it is new in the market, when facing competition or when it is introducing a new product to the consumer. In all these cases, the business is trying to reach to the consumer to convince them to buy their products in order to increase sales. 

Advertising is the most popular method that a business will use to market itself and its products. This can be done in many ways using the media. The Internet has become a big tool that businesses use in this time because of its ability to reach masses at the same time. Many businesses like Philip Thow's have placed a lot of emphasis on advertising on the Internet, which is seen as a very effective means to access new customers and sell products. The Internet can be used by both small and large businesses. The way a business markets itself makes a big difference and emphasis should be placed on it if a business needs to grow.

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